Turkey is the clean combination of flesh and skin with or without accompanying bone, derived from the parts
or whole carcasses of turkey or a combination of thereof - exclusive of feathers, heads, feet, and entrails.
Turkey is an excellent source of highly digestible protein. Natura uses table-quality turkey in many of our
formulations.
The turkey Natura uses is not only human-grade, but also tested to be free of hormones, antibiotics and
pesticides, as well as chemical preservatives such as BHA, BHT and ethoxyquin. This is an important
distinction because manufacturers are not required to list substances that are present in the ingredients
when they go into the pet food.
Chicken
Chicken is the clean combination of flesh and skin with or without accompanying bone, derived from the
parts or whole carcasses of chicken - exclusive of feathers, heads, feet, and entrails.
Chicken is an excellent source of protein.
The chicken Natura uses is not only human-grade, but also tested to be free of hormones, antibiotics and
pesticides, as well as chemical preservatives such as BHA, BHT and ethoxyquin. Natura does not add these
harmful ingredients, and they are not present in the ingredients we use. This is an important distinction,
because manufacturers are not required to list substances that are present in the ingredients when they go
into the pet food.
Turkey Meal
Turkey meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or
without accompanying bone derived from the parts of whole carcasses of turkey--exclusive of feathers,
heads, feet, or entrails.
Turkey meal is an excellent source of protein in commercial pet foods. This ingredient is very digestible and
very palatable. Natura uses this ingredient in combination with fresh chicken, fresh turkey and chicken meal
in some of our dog food formulas.
Chicken Meal
Chicken meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or
without accompanying bone, derived from the parts of whole carcasses of chicken -- exclusive of feathers,
heads, feet, or entrails.
Chicken meal is considered to be the single best source of protein in commercial pet foods. Natura uses
high-quality, low ash chicken meal extensively. This ingredient is very digestible, very palatable, and very
expensive.
Potatoes
Potatoes are whole, freshly cooked, Idaho russet potatoes, that include the skins.
Natura uses only whole, freshly steam cooked potatoes. They are not pre-processed, so they retain all of
their important nutrients (including 'protector' antioxidants).
Potatoes provide B vitamins, carbohydrates, zinc, vitamin C, copper, iron, magnesium, niacin and potassium.
Natura uses only fresh, whole fruits and vegetables, just like you would buy at the grocery store.
Herring Meal
Herring meal is the clean, rendered (cooked down), dried ground tissue of undecomposed whole herring or
herring cuttings, either or both, with or without the extraction of part of the oil.
Herring meal is a good source of Omega 3 essential fatty acids. Natura uses the whole herring including the
oil from this excellent food fish in our cat and dog food products.
Chicken Fat
Chicken fat is obtained from the tissues of chickens in the commercial process of rendering or extracting.
Chicken fat is the highest of all animal sources in linoleic acid (over 23%), an important element for skin and
coat health. Because Natura uses such high-quality chicken, this is a high-quality source of fat.
Natural Flavors
Natural flavors are minimally processed flavor ingredients that do not contain synthetic or artificial
components.
In the Natura products that include "natural flavor" in the formula, the exact composition is proprietary.
However, the ingredient does comply with the FDA CFR which regulates this definition, and is always made
from the same animal species on which the formula is based. For example, the "natural flavor" used in the
original EVO formula contains a reduction of chicken meat - much the same process as is employed to create
a chicken stock in your home kitchen.
Egg
Egg is the part or whole of the reproductive body produced by hens.
Eggs are an excellent source of protein, with naturally occurring complex combinations of amino acids.
Natura uses only human-grade whole eggs in our products.
Apples
A member of the rose family, the apple has a compartmented core and is thus classified as a pome fruit.
Apples are an excellent source of dietary fiber. About 81% of the fiber is soluble; most of it is of a type called
pectin. Apples provide both soluble and insoluble fiber, some vitamin C and beta carotene, and potassium
and boron.
Natura uses this nutritious fruit in its whole form to obtain all of its wholesome nutrients.
Tomatoes
Tomatoes are the edible berry of the tomato plant of the nightshade family.
Aside from their high Vitamin C content, recent research suggests that cooked tomatoes contain nutritional
factors that are necessary for prostate health in human males. Like other recent health discoveries, these
benefits may also apply to cats and dogs.
Natura uses only fresh, whole, human-grade fruits and vegetables such as you would find in the
supermarket produce section. Fresh ingredients are mixed together in small batches and cooked by a
special process to ensure the natural flavors and nutritional values are preserved.
Potassium Chloride
A chemical compound, KCl, a colorless or white, cubic, crystalline compound that closely resembles common
salt (sodium chloride). It is soluble in water, alcohol, and alkalies.
Potassium plays various roles in metabolism and body functions. It assists in the regulation of the acid-base
balance and water balance in the blood and the body tissue. It assists in protein synthesis from amino acids
and in carbohydrate metabolism.
Carrots
Carrots are the roots of the carrot plant, and a member of the parsley family.
Innova dog and cat foods contain whole steamed, carrots which are free of pesticides.
When ingredients are fresh and not pre-processed, they retain the flavors and important nutrients
(including 'protector' antioxidants) of the foods you serve at your own table. Natura uses only fresh, whole
fruits and vegetables in our foods.
Vitamins
Garlic
Garlic is the whole clove of the garlic plant.
Garlic is valued for its anti-oxidant properties, as well as its enjoyable flavor.
Our formulations use the same fresh Gilroy garlic served in restaurants and sold in grocery stores. Natura
selects only fresh, whole fruits and vegetables for our pet foods. They are not pre-processed, so they retain
the flavors and important nutrients (including 'protector' antioxidants) of the foods you serve at your own
table.
When comparing ingredients in pet foods, it pays to ask about the source of the ingredients. Are they
human-grade? Are they fresh, dried, powdered, or otherwise processed? These characteristics affect both
the flavor and nutritional value of the final product.
Cottage Cheese
Cottage cheese is the result of separating milk or cream into curds and whey. The curds are drained and
pressed to form the soft, white, spoonable cheese.
Cottage cheese is an excellent source of calcium, phosphorus, protein and vitamins. Natura uses
table-quality cottage cheese, straight from its retail container. The cottage cheese has only trace amounts
of lactose and because of its limited inclusion in the formula, the ultimate amount of lactose in the finished
product is insignificant and would not be in sufficient supply to cause an intolerance problem.
Minerals
Alfalfa Sprouts
Alfalfa sprouts are a member of the pea family.
Alfalfa sprouts are rich sources of antioxidants, anti-carcinogens, phytochemicals, enzymes, trace minerals
and numerous other living nutrients which work against toxins, resist cell mutation and invigorate the body's
immune system. One of the phytochemicals contained in alfalfa sprouts is 'saponins'. Saponins lower the
"bad" cholesterol and fat but not the "good" HDL fats. Sprouts are good sources of vitamin C, folate, beta
carotene and niacin.
Ascorbic Acid
Ascorbic acid is a white, crystalline, water-soluble vitamin, occurring naturally in citrus fruits, green
vegetables, etc.
Ascorbic acid is a form of vitamin C, which is an antioxidant good for normal metabolism.
Natura uses the sodium ascorbate form of vitamin C for a natural preservative too.
Dried Chicory Root
Dried Chicory Root is the dried, non-roasted root Cichorium intybus L., used as a source of inulin, as soluble,
fermentable fiber. It shall contain no less than 50% inulin and no more than 13% moisture. Chicory Root is a
thick-rooted blue-flowered European perennial composite herb widely grown for its roots and as a salad
plant.
Commonly known as a "prebiotic," the inulin derived from the Chicory Root is a fructooligosaccharide added
to accomplish the same purpose as supplementing probiotics. The prebiotic feeds the "good bacteria" and
hinders the growth of bad bacteria in the pet's digestive tract.
Direct-Fed Microbials
Vitamin E Supplement
Lecithin
Lecithin is a specific phospholipid and the principal constituent of crude phosphatides derived from
oil-bearing seeds.
Lecithin is essential for normal fatty acid transport within cells. It is obtained chiefly from soybeans, corn and
egg yolk. Natura uses whole grains, fresh fruits and natural protein sources which provide all the essential
fatty acids, vitamins and minerals necessary for the life and health of our pets.
Rosemary Extract
or
email WhiteRockPetFoodDelivery@pobox.com